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CoreFact offers branded direct mail

'Store in a Box' aimed at small, medium-sized brokerages

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Agents at independent brokerages partnering with CoreFact Corp. can create and manage direct-mail marketing campaigns online that incorporate their brokerage's unique branding.CoreFact says its "Store in a Box" offering was designed for small- to medium-sized brokerages, who typically don't have a marketing design center.Brokerages can upload their logo and agent list, choose a color scheme, and launch the service at their next office meeting, said Steve Elich, CoreFact's vice president of marketing.Small firms that aren't household names need to focus on branding efforts, Elich said, and those efforts should be consistent and professional looking."This way, everybody's not going down to the corner printer and making it up as they go along," Elich said. CoreFact said San Jose, Calif.-based CSR Real Estate Services is the first brokerage to offer its agents CoreFact's Store in a Box.CoreFact prints and mails customized property fliers and map-based postcards that loo...