Agent

5 tips for an autumn home sale

Change out listing photos, landscaping to capture more eyeballs

The real estate event of the summer
Connect with other top producing agents at Connect SF, Aug 7-11, 2017

Here's a sure giveaway that a home has been lingering, unwanted, on the market for an uncomfortable amount of time: At the height of summer, the exterior photo -- taken when the house was first listed for sale -- shows snow on the ground. Seasonality counts in marketing a home, and it's especially true now, in the fall. Five things to keep in mind if you're trying to find a buyer when autumn leaves begin to fall: 1. Those annuals and perennials might have looked glorious in July, but now they're reduced to ragged brown stems and a few clingy leaves -- and they all have to go. Melody Herr, who is president of Selling Impressions in Farmington Hills, Mich., and is the Michigan state president of the Real Estate Staging Association, a trade group, recommends not only a thorough clean-out of last summer's blooms, but replacing them with a few chrysanthemums in order to add brightness to the yard. And need we mention raking leaves? It might take repeated efforts to keep up with...