Hacker Connect January 16 in New York
An event for and by the real estate tech community

Tweaking listing photography with wide-angle lenses or Photoshop has long been standard practice for residential brokers. Under normal circumstances, a keen eye would be required to detect the use of such underhanded tricks. Not so for this listing from New York's Prudential Elliman, which features three ever-so-slightly different photographs. Thanks to this case of overzealous publishing, the process of photo manipulation is laid bare in three easy steps: Step 1: Shoot bland photo of average apartment (above). Step 2: Take note that buyers might be disappointed to learn that the apartment is on the ground floor. Attempt to obscure this fact using Photoshop's blur tool: Step 3: If, say, a silver GMC Acadia is parked across the street, the blur tool ...