By HOLLY SCHWARTZ Editor's note: Holly Schwartz is the marketing director for Torelli Realty, a boutique real estate company in Orange County, Calif. We all love Facebook and Twitter -- they've quickly become a global sensation. The problem is that so many real estate agents feel overwhelmed by how much time they should spend on "social" media.While many of us use it for fun, the business application of it is becoming increasingly more important. And like everything in business, time is money. So how do you create a plan to keep social media from taking over your life? Here's how I use social media for work without losing my mind: 1. Schedule a "work" time for Facebook and Twitter interaction. For instance, I check my accounts for about 5 minutes at the start of the day, another 5 minutes around lunchtime, and one last check at the end of the work day. During this time I focus intently on scrolling through the feeds and m...
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