Industry NewsNews Brief

Picture taking is a Picnik

From Future of Real Estate Marketing
Published on Oct 29, 2010

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by CareyBot

People love pictures! In real estate seeing pictures of a home is essential. Buyers use them to judge whether or not to go see a home in person. Sellers want to see them to see how their agent is marketing the property.

Unfortunately, sometimes house photos just look bad. We've all seen bad pictures -- ones where the colors are dull, the exposure is too light or too dark, the image is slanted, or the picture is pixelated.

Does a bad picture do more harm than good? In some cases, most definitely.

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