Hacker Connect January 16 in New York
An event for and by the real estate tech community

With so many technology gizmos, mashups and widgets at a broker's fingertips, it can be especially tempting to add more bells and whistles to the company's website and toolkit. However, eliminating clutter and tweaking, testing and refining a website or tech tool to boost its ease of use -- or usability -- can lead to dramatic improvements. In Steve Krug's "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," he notes a common mistake: "One of the things people are often tempted to do when there's a usability problem is to add something." Jonathan Ive, the globally recognized award-winning designer and senior vice president of industrial design at Apple, incorporates a minimalist design philosophy in striving to elim...