Seth Siegler, co-founder of Simplistate, a Charleston, S.C.-area virtual real estate brokerage; owner and founder of Robot Workshop, a real estate tech company specializing in lead generation; and a real estate blogger, is speaking at Real Estate Connect NYC 2011 in January. He responded to a set of questions posed by Inman News: What is the most important business lesson you've learned in the past year? It's not possible to be thinking too big. What inspired you to pursue your current career path? I was frustrated by the unwillingness to shed overhead and the antiquated technology at the traditional brokerage that I used to work for. I felt that if a progressive brokerage were to launch in our market, we would be toast. By hashing out a plan that would minimize initial investment (and potential financial wreckage upon a possible total failure), my business partner and I set out to become that progressive brokerage in the marketplace. We launched Simplistate. Once the whee...
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