Industry NewsNews Brief

Selling house porn to Gen X and Y

From Future of Real Estate Marketing
Published on Nov 15, 2010

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by CareyBot

What is my absolute favorite part of real estate? Getting inside home after beautiful home to see what's really behind those walls. I call it "house porn," bringing readers photos and descriptions of beautiful first and second homes I have been privileged to see.

When I first started working on a real estate blog, I used to come home and want to completely redecorate my own home. But I am of the generation raised by a mother who read Good Housekeeping, Family Circle and later, Architectural Digest. Of the three, I think more practical living tips came from GH and FC than AD. But AD was loaded with pages of beautiful homes that looked perfect -- almost too perfect.

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