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A real estate 360

Perspective: 4 C's to bring your business full circle

Editor's note: The following is a guest perspective by Chicago Association of Realtors President Mabel Guzman. By MABEL GUZMAN The company you keep is a measure of your person, or so the saying goes. In business development, it's worth asking: How do the people you surround yourself with enhance your professional potential and your business outcomes? What do your business surroundings feel and look like? What experience are your clients walking away with? Maybe it's time to do a 360. Today, more than ever, it is critical to surround yourself with people who are ready to immediately engage and deliver superior results. As business professionals and entrepreneurs, it should be our priority to seek out and be willing to pay for the best of the best, realizing that the investment we put forward will be a bargain in terms of time saved and positive customer relations. Heading into 2011, how are you going to surround yourself with the kind of people who can help you survive a...

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