Hacker Connect January 16 in New York
An event for and by the real estate tech community

So Facebook had its big messaging announcement yesterday. What does it mean for real estate technologists and social media gurus? The short answer is: A few new tools for integrating your communications channels. But those of you who have been reading my column know I like to dive deeper than the short answers. I want to review some of what makes Facebook work (and sometimes not work) for real estate professionals, and then explore the new messaging features. What does Facebook disrupt? A lot of attention is paid to how Facebook ranks compared to Google in traffic or engagement metrics. While that's interesting, I think it's a sideshow. Facebook doesn't yet disrupt the human behavior of having a question and asking it -- that's where Google is focused. But in terms of communic...