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5 cures for tech conference blues

Perspective: Avoid 'black hole of techno-babble'

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Editor's note: The following is a guest perspective by Geoff Cramer, a former real estate agent and CEO and co-founder of SocialMadeSimple. By GEOFF CRAMER I've been speaking about social network marketing over the past few months at a number of real estate technology events across the country. There's one constant that stands out at these events: At the end there seems to be a large number of people who are simply overwhelmed by the sheer volume of information they've received from the speakers, experts and presenters. And, it's not just overwhelmed, but it actually appears to be a general morose sense of dread, helplessness and fear that these professionals feel when they realize that they don't have the technological skills, experience or bandwidth to implement what they've learned. These are busy real estate agents who took time out of their busy lives (and spent good money in most cases), to learn where their business is headed, only to leave more discouraged and often n...