News BriefTechnology

Align website content to consumer wants

From Future of Real Estate Marketing
Published on Dec 6, 2010

By NICK LOVEGROVE Editor's note: Nick Lovegrove is owner of limeyboy.com, a real estate website provider. Ask any real estate agent what they want their real estate website to be about and they will tell you that it has to reflect their track record, their successes, communicating their area knowledge, their expertise and that certain "je ne sais quoi" that just makes them special. Ask buyers and sellers what they are looking for, and they will tell you that it really boils down to two things: the actives and the solds. Now, ask any real estate agent what they want their real estate website to do and it really boils down to one thing: get them leads. There lies the fundamental problem with many real estate websites and this discrepancy is why many of them aren't generating leads. You see, if the content of your real estate website is predominantly concerned with information about you, it's highly unlikely to show up at search engines...

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