Editor's note: This is the final article in a three-part series highlighting strategies for real estate professionals to manage their social media presence. This segment explores how brokerages and experts analyze and measure social media success. Part 1 featured advice from social media experts on how to tap into the business potential of social networking without feeling overwhelmed, and Part 2 focused on real estate brokerage strategies for using social media most effectively. The lure of social media is that businesses want to be where consumers are. Facebook alone has more than 500 million active users -- half of them in the U.S. Facebook.com generates nearly one in four page views in the U.S. -- nearly four times the rate of the second-ranked website, YouTube, according to W...
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