Industry News

57 ways agents stay profitable

Surviving Great Recession means getting personal
Published on Dec 20, 2010

At this year's National Association of Realtors conference, I had the privilege of speaking on agent profitability. As part of that session, we collected the best practices of what agents are doing today to stay profitable in today's tough market. We received more than 100 suggestions on how agents are managing to maintain their profitability today. What's abundantly clear is that much of the tried and true is still working. So are a wide variety of new technologies. Here's what our session attendees told us about what is working in their personal real estate practices. Lead generation Agents continue to generate leads through traditional marketing strategies such as cold-calling business owners, staying in regular contact with past clients, and providing present and past clients with a monthly market snapshot. Open house, floor time and referral strategies still work, as well. Community involvement also generates leads. This includes being active at your place of worsh...

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