Industry NewsNews Brief

Coldwell Banker launches lifestyle search

Company also announces affordability tool

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

Realogy subsidiary Coldwell Banker Real Estate LLC has added new search tools to its website, the company has announced. A lifestyle search tool allows users to rate elements of a neighborhood that matter (or don't matter) to them and then finds neighborhoods that match their criteria in a given geographic area.Criteria can include whether the neighborhood is rich in shops and services, public transit, nightlife, art and music venues, good schools, and/or golf courses; whether it's in a rural or urban area; and whether it matches their price range. "We recognize that a home's value is more than its bedrooms and bathrooms," said Helen Galasso, the company's vice president of platform development and e-business, in a statement.  "For some homebuyers, school districts are crucial. For others, the neighborhood's location can make or break their decision. Our new lifestyle search option on ColdwellBanker.com allows people to intuitively narrow in on communities that ...