One thing social media comes with a lot of is advice.
I hear the word "should" a lot in conversations about how real estate professionals are shifting their thinking about their online marketing. There's a lot of conflicting conversations directed at them from "gurus," "evangelists," "jedis" and "ninjas." I was recently presented with a business card that read, "Sales Assassin." Really?
I asked if it was supposed to read, "Sales Association" and if there'd been a mix-up at the printers. I received an eye roll for my curiosity.
I hear that "your blog is the cornerstone of your business" or "you really should get into the Foursquare thing," and "if you're not on T