Audacity sells. And in the book publishing industry, audacious titles sell much more than the same content under a different name would. (Case in point: "The 4-Hour Workweek," which was originally titled "Drug Dealing for Fun and Profit." Yeah.)
Anyhow, New York Times best-selling author Andrew Tobias not only bestowed on his 1978 personal finance classic the uber-audacious title "The Only Investment Guide You'll Ever Need," but he's also audaciously revised it eight times (by my count).
Even more extreme: Tobias acknowledges the out-there title at the very beginning of the book, then points out that the title is true not because his book is so great, but because most of its competition is so lame!
"The Only Inve