Industry NewsNews Brief

Sweepstakes boosts traffic

Scripps' property search site shoots up to second place in Hitwise rankings
Published on Feb 16, 2011

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by CareyBot

An ongoing sweepstakes competition helped Scripps Networks' property search and real estate how-to site become the second most popular real estate-related website on the Internet in January, Experian Hitwise reported.

Visits to were up 1,585 percent from December to January, thanks largely to the HGTV Dream Home Giveaway, Hitwise said.

The contest, which ends Friday, is generating traffic by allowing participants to enter twice a day for the duration of the contest -- once on, and once on

The contest helped rocket up from 53rd place on the Hitwise list in December, climbing past household names like, Zillow and Trulia.