BrokerageIndustry News

How to sell a house: basics and myths

Realtor Notebook

Do most real estate agents really understand how to sell a house? What could be more basic? This isn't 2005 and so we can't sell them all, but it isn't because we don't try -- it is because in most markets there are still more sellers than buyers. For me, the home-selling process starts with selling the homeowners on using me as their real estate agent, and for that I use a listing presentation. The presentation gets tweaked every year, or more often if needed, and it gets used the most this time of the year. Tweaking the listing presentation has to do with figuring out what the competition is doing and adding that to my listing presentation, along with some extras. There are some basics in my presentation that have not changed over the years, like communication with sellers, Internet advertising and a full flier box. The humble, low-tech, inexpensive for-sale sign and flier box are still powerful ways to market real estate, as is putting the home in the multiple listing ...

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