BrokerageIndustry News

How to sell a house: basics and myths

Realtor Notebook
Published on Feb 17, 2011

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

Do most real estate agents really understand how to sell a house? What could be more basic?

This isn't 2005 and so we can't sell them all, but it isn't because we don't try -- it is because in most markets there are still more sellers than buyers.

For me, the home-selling process starts with selling the homeowners on using me as their real estate agent, and for that I use a listing presentation. The presentation gets tweaked every year, or more often if needed, and it gets used the most this time of the year.

Tweaking the listing presentation has to do with figuring out what the competition is doing and adding that to my listing presentation, along with some extras. There are some basics in my presentation that have not changed over the years, li