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Understanding online real estate conversations

'Unfriend' your real estate clients on Facebook: Part 2
Published on Mar 3, 2011

Last week, I inadvertently tossed the equivalent of a Molotov cocktail onto the online real estate community. What set off the explosion? I suggested that due to the serious privacy issues on Facebook and the sharing of data without our clients' consent, that "unfriending" your real estate clients during the time they have an agency relationship with you might be a smart move. The response to that column has been instructive. My purpose in writing the column was to raise awareness about online privacy issues. In the course of what followed, a host of other issues were also raised. We agree about privacy, but what do we do about it? Of the e-mail responses I received, more than 90 percent said they agreed with the privacy issues I raised. The disagreement was largely in how to address these issues. A number of agents generally commented that they operate with complete transparency and have nothing to hide. The question is: Do your clients want the same level of ...

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