BrokerageIndustry News

Realogy boosts revenue, trims loss to $99M in 2010

Home-price gains, new franchisees and company-owned brokerages fuel royalties
Published on Mar 4, 2011

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by CareyBot

Real estate franchisor and brokerage company Realogy Corp. said it posted a net loss of $99 million in 2010, despite 4 percent growth in annual revenue, to $4.1 billion.

Realogy's franchise group -- which licenses brand names including Century 21, Coldwell Banker and ERA to independently owned brokerages -- boosted domestic franchise sales by 56 percent in 2010, Realogy said in its annual report to investors, adding new franchisees and sales associates with $322 million in gross commission income.

Realogy's NRT subsidiary acquired nine real estate brokerages with 23 offices and 1,000 sales associates generating $60 million in annual gross commission income.

Realogy said that at year-end, there were 264,000 sales agents in its franchise system, working out of 1