Industry NewsTechnology

Market Leader’s losses mount

Keller Williams eEdge deal expected to boost 2011 revenue

Online marketing and technology company Market Leader Inc. posted a $4.3 million net loss for the final quarter of 2010, despite a 15 percent growth in revenue from the third quarter to $6.8 million.Market Leader's $14.3 million loss for all of 2010 was nearly double the $7.4 million loss for 2009.CEO Ian Morris said in a statement that 2010 was an "inflection point" for the company as it transitioned from selling leads generated by sites like HouseValues.com to providing customized websites and tools for agents and brokers.In January, Market Leader announced a five-year agreement with Keller Williams Realty to provide lead management, contact management and marketing design components of the brokerage's new eEdge platform.Morris said the eEdge agreement "significantly increased" Market Leader's user base "and its ability to upsell premium software and services" to Keller Williams' 80,000 agents in the future.In a previous regulatory filing, Market Leader ...

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