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Move to handle BlockShopper.com ad sales

Realtor.com operator will also syndicate ads to 'hyperlocal' site

Realtor.com operator Move Inc. says it will serve as the national sales force for all real estate advertisers on BlockShopper.com, and also syndicate ads to the site.Agents purchasing community-based ad products on BlockShopper will soon be supported by Move's customer care department, which handled more than 1.4 million calls in thousands of communities last year, the companies said.Move will begin offering BlockShopper products and syndicating Move ad products to BlockShopper.com later this year, under an exclusive agreement -- the terms of the deal were not disclosed.Move's agreement with BlockShopper "makes it easy for agents to get involved in a localized online community, share knowledge about the community or specific properties, and increase their broader Web presence," Move CEO Steve Berkowitz said in a statement.The agreement "builds on Move's commitment to help connect agents with buyers and sellers, and pushes it down to the hyperlocal levels where sales tran...

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