Warning: This column includes words such as "lead," "convert" and "prospect," and, as such, may not be suitable for all audiences -- particularly those who remember that there is a real, live person tethered to the end of the real estate transaction.
"You vill buy zee ad!" said my account executive. Suddenly overcome with a sense of unease, I pictured a shadowy, underworld figure who just might have access to weapons of mass destruction -- like my mother-in-law's turkey meatloaf.
"I will buy the ad or what?" I thought. My business will vaporize? I will live out my golden years in a miserable vortex of anonymity? The hostages will die?
Ah, the advertising conundrum. There are an ever-increasing number of opportunities to promote my services and my brand -- opportunities that are expanding exponentially while my advertising budget is sadly somewhat finite.
So, on a daily ...