Century 21 Real Estate LLC, a subsidiary of global real estate brokerage company and franchisor Realogy Corp., has announced an agreement to launch a social media training program for real estate professionals throughout its franchise network. Century 21 has contracted with YouReach Media, co-founded by Internet marketing and social media strategist Jim Marks and real estate coach Tom Ferry, to provide the 24-week online training program, which will make its debut in April. Christina Murphy, senior director of learning and development for Century 21 Real Estate LLC, said the training program is designed to engage both social media newcomers and those with more experience. "The medium itself is changing so rapidly, with new tools and new techniques," Murphy said, and t...
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