Rebecca Jo "Becky" Swann Rebecca Jo "Becky" Swann, a pioneer in online real estate publishing, died on March 21, according to her Grapevine, Texas-based company, International Real Estate Digest (IRED). The company posted on its website that Swann died "due to post-surgical complications." Swann began her real estate career as an exclusive buyer's agent in 1989. In February 1995, her local Internet service provider asked her to beta test its Web server. Over the course of three days, she taught herself HTML coding and created the page that would become IRED, a directory hosting tens of thousands of real estate-related links globally. "(The) Web is a great forum for agents because they can use the medium to stand out and exhibit their personalities. They can talk about their area of expertise and can separate themselves from the pack," Swann told Inman News in September 1996. Swann was a speaker at the first Inman News Real Estat...
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