Industry NewsNews Brief

Real estate agents: Plug in to Gen X, Gen Y buyers’ preferences

Adopt a new approach as 'conduit of information'
Published on Apr 7, 2011

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by CareyBot

Are you still marketing your business with personal brochures, glamour shots of yourself taken more than a decade ago, and other agent-centric approaches? If so, it's time to shift gears to fit the demands of the next generation of buyers and sellers.

Real estate has evolved over the last several decades from being broker-centric to being agent centric, and then to being client-centric. In the client-centric model, the agent was seen as a "trusted adviser" who guided clients through the buying or selling process. The question is: What model is best suited for today's clients?

The "Trusted Adviser Model" (as well as the agent-centric "me-me-me" models) is still common in real estate. If you're still marketing using the "