Though professor Meir Statman's latest book, and my latest personal obsession, explores a set of investor values, desires and motivations so comprehensive I'm just skimming the surface by highlighting them in a series of columns, one investor craving he pinpoints is so core to what virtually all of us who live in developed nations (and don't have to worry about clean water, etc.) desire that it singlehandedly "up-levels" the subject of the book to what humans really want. "We want hope for riches and freedom from the fear of poverty," Statman states so simply in his book, "What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions." And when it comes to real estate, therein lies the rub. Much has been made, in...
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