Over the last seven weeks we've taken a tour through the psyche of real estate consumers -- a group that includes each of us, really, who pays for a place to live.We have explored how the various investor desires, motivations and values illuminated in Meir Statman's new business classic-to-be, "What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions," play out in our real-life real estate decisions. We've seen that just as stock market investors want to win and not lose, want status, and exercise the highly fallible -- though sometimes useful -- form of psychological bookkeeping known as mental accounting, so do buyers, sellers, homeowners and sometimes even renters. For the most part, we've explored the substance of what ...
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