Agent

Real estate buyers: protect us from ourselves

Mood of the Market
Published on Apr 25, 2011

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by CareyBot

Over the last seven weeks we've taken a tour through the psyche of real estate consumers -- a group that includes each of us, really, who pays for a place to live.

We have explored how the various investor desires, motivations and values illuminated in Meir Statman's new business classic-to-be, "What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions," play out in our real-life real estate decisions.

We've seen that just as stock market investors want to win and not lose, want status, and exercise the highly fallible -- though sometimes useful -- form of psychological bookkeeping known as mental accounting, so do buyers, sellers, homeowners and sometimes even renters.

For the most part, we

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