Search engine optimization (SEO) is critical to most businesses today, and real estate is no exception. With more than 90 percent of buyers utilizing the Internet to search for a home, optimizing your website for search engines is imperative. Google states that it "has more real estate searches than other search engines combined, and more unique visitors than all real estate-specific websites."
Search is a dynamic industry comprised of many components, and there are a handful of trusted resources that I use to stay up to date on techniques, strategies and industry news. Here are five helpful resources that I recommend:
1. Google Webmaster Central
Google Webmaster Central is an essential tool for any website owner. It's a robust application that allows you to view how Google crawls, ranks and indexes your website. And best of all: it's free. There is a slight overlap in data between Google Analytics and Webmaster Central, ...