Industry NewsTechnology

Survey shows potential for growth in online ad spending

One in four Realtors spend less than 10 percent online
Published on May 4, 2011

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One in four Realtors spent less than 10 percent of their advertising budget online last year, suggesting there's still plenty of room for growth in 2011, according to a survey by ThinkEquity LLC.

The online survey of 162 Realtors found 47 percent spent more than half of their advertising budget online last year, and that 58 percent of agents were planning to increase their online ad spending in 2011. One in three said they spent 61 percent or more of their advertising budget online.

"Compared to print advertising, our survey results show respondents overwhelmingly believe Internet advertising is much more valuable," ThinkEquity analysts said in a