Did you ever see the film "A Christmas Story"? I love the scene where Peter Billingsley's character, Ralphie, anxiously anticipates and awaits the arrival in the mail of his Orphan Annie Secret Society decoder pin, which he'd earned the hard way by diligently collecting and mailing in Ovaltine box tops.
Ralphie was literally salivating as he feverishly decoded the message delivered by the announcer at the end of the first Radio Orphan Annie show that aired after he received his pin. And he was literally deflated as though someone had stuck him with the pin when he realized the secret message was actually a commercial: "Be sure to drink your Ovaltine."
Decoders always hold the promise of access and solution. The reason Ralphie was wait