Do you know who your real competitors are? More importantly, do you know what your potential clients think of your competitors' services? If not, it's time to start spying.
At our recent Awesome Females in Real Estate conference in Scottsdale, Ariz., Kathy King of REICaravan.com led a session, "Keep Your Friends Close and Your Enemies Closer."
If you want to keep ahead of the competition, competitor reconnaissance (spying) -- of the legal variety, of course -- is the name of the game.
Let's face it. We are constantly under surveillance in one way or another. Our computers keep track of the websites that we visit. Our smartphones can track our location. Online companies can analyze and share our usage data.