Hacker Connect January 16 in New York
An event for and by the real estate tech community

This is the second article in a two-part series detailing changes in the use of the Web and what they mean for online real estate.There's a growing tendency to judge a website's performance not just on the number of visitors it generates, but the amount of time people spend on a site.Last week we looked at how a change in what metrics are "important" often signals a change in the way technology is used ("New ways to measure online visitors").But the shift in emphasis from number of users to time on site isn't always directly useful for marketing your real estate practice online. Certainly it's important, but it isn't necessarily something on which you can take action.For example, if you know that people spend around five times as many hours per week on Facebook than on...