Title: "Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street"
Author: Tomas Sedlacek
Publisher: Oxford, 2011; 368 pages; $27.95
Many consumers hear the word "economics" and their brain immediately associates the word "math," which is dreaded in some circles. Cue eye-twitching, fetal-position curling, and so forth. I won't get into the unfortunate reasons behind American's hate-hate relationship with math -- just suffice it to say that it is a relationship that could use some therapy.
This creates a real problem when it