Book Review Title: "Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street" Author: Tomas Sedlacek Publisher: Oxford, 2011; 368 pages; $27.95 Many consumers hear the word "economics" and their brain immediately associates the word "math," which is dreaded in some circles. Cue eye-twitching, fetal-position curling, and so forth. I won't get into the unfortunate reasons behind Americans' hate-hate relationship with math -- just suffice it to say that it is a relationship that could use some therapy. This creates a real problem when it comes to understanding the global, national and even local economies, and the individual markets that comprise them (from real estate to oil to employment and the stock market), a p...
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