Hacker Connect January 16 in New York
An event for and by the real estate tech community

SAN FRANCISCO -- Social networks can be valuable tools to build a business's brand and keep track of customer needs, according to Porter Gale, vice president of marketing for airline Virgin America. As illustrated by the meteoric rise of Google+ in recent weeks, "social media obviously is here to stay," Gale said during a presentation at the Real Estate Connect conference in San Francisco last week.The Virgin America brand is known for its endeavors to make flying more than just a routine experience. From its mood lighting to a safety video that features a bull sitting next to a bullfighter, people like that the airline takes "a different approach," Gale said. That approach has created "lots of social media buzz and engagement," she added. Virgin America spen...