Industry NewsTechnology

Move Inc. powering AOL Real Estate search

ListHub, not Realtor.com, is source of listings
Published on Aug 17, 2011

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

Realtor.com operator Move Inc. has begun syndicating listings and powering searches on AOL Real Estate and will coordinate sales of advertising to real estate brokers and agents on both sites.

But Realtor.com and AOL Real Estate won't have identical listing content, and the collaboration between the two companies is taking place largely behind the scenes.

That's because unlike MSN Real Estate -- which serves up framed results of Realtor.com searches -- AOL Real Estate is receiving a separate, smaller set of property listings from ListHub, the syndicator Move acquired last year.

Under the terms of an agreement