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Stars, smileys and real estate prospecting

Realtor Notebook

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Don't miss Indie Broker Summit SF, Aug 7, 2017

Business has been slow, and that gives me time to think and plan and clean out some drawers. In fact, I don't think my home has ever been as clean as it is right now. As I was cleaning my office I found some star-shaped stickers that reminded me of how I got started selling real estate. I had been laid off and could not find suitable employment, so I decided to think outside the box. By some convoluted logic, or maybe out of desperation, I decided to become a real estate agent. It seemed like a good idea at the time. It is never easy to start all over again. It was a humbling experience and it took me way outside of my comfort zone, which is where I want to stay. Anyone who says selling real estate is easy has never done it. Working on a 100 percent commission basis as a primary means of support is not for wimps, and the failure rate is much higher than the success rate. The first few months were traumatic. I could not sell a house to save my life. In real estate school ...