Industry NewsNews Brief

Real estate agents rate social media sites tops for marketing

Citi analysts bullish on Zillow
Published on Aug 30, 2011

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by CareyBot

Real estate professionals consider Facebook and other social media sites to be the best online marketing tools at their disposal, rating them as more valuable than search-based campaigns and advertisements on Trulia, Zillow and other real estate portals, according to a survey conducted by Citi Investment Research and Analysis.

Asked to rank online marketing sites they use on a scale of one to five, with five being the most valuable, agents surveyed by Citi ranked Facebook and other social media sites as tops, with a score of 3.09.

Trulia's agent ads ranked second with a score of 2.93, followed by Zillow's Premier Agent (2.74), and Yahoo Real Estate (2.63). Rounding out the field were HouseValues.com (2.23), Move Inc.'s Top Producer (2.12) and AOL Real Estate (2.1).

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