Editor's note: View the original article at InmanNext: "What Real Estate Agents Can Learn from Virgin America -- An Interview With Porter Gale." I had the pleasure of interviewing Porter Gale, vice president of marketing at Virgin America, at Real Estate Connect San Francisco. Porter is a huge name in the marketing, tech and social media world, but what I really loved about Porter is how down to earth she was, and how gracious she was with her time. A true class act! Virgin America's social media marketing has redefined how people look at branding. In an industry where consumers feel "nickel and dimed" at every turn, where travelers are weary and tired, and where cost is the bottom line, Virgin has made a huge name for themselves. Why? Because they care. Because they listen to their clients. Because they do things a little bit better than the other guy. With a budget the tenth of the size of Southwest Airlines, Virgin America has been able to create a brand that ...
by Andrew Wetzel | on Mar 22, 2017
by Gill South | 15 hours
by Brad Inman | 2 days
by Andrea V. Brambila | 1 day
by Brad Inman | on Mar 21, 2017