The idea that a real estate agent should start a neighborhood group or website in their community has been popular since the late 1990s. When I first started selling real estate, there were neighborhood websites that agents could buy and then sponsor a neighborhood.The neighborhood websites depended on agents and neighbors contributing fresh content. Local businesses could advertise on them, and the local real estate agents would supposedly prosper as the neighborhood expert.The sites were set up so that the agent's face would show up on every page, and of course there was a page with a real estate search with homes for sale. I have never heard of any agent actually succeeding with one of these sites, but I suppose it could happen for that rare agent who has the skills to get neighborhood ...
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