BrokerageIndustry News

Join a neighborhood group, but for the right reasons

Realtor Notebook
Published on Nov 10, 2011

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by CareyBot

The idea that a real estate agent should start a neighborhood group or website in their community has been popular since the late 1990s. When I first started selling real estate, there were neighborhood websites that agents could buy and then sponsor a neighborhood.

The neighborhood websites depended on agents and neighbors contributing fresh content. Local businesses could advertise on them, and the local real estate agents would supposedly prosper as the neighborhood expert.

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