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Company rolls out ‘verification’ service for real estate agents

VerifiedAgent.com corroborates agents' experience, ethical record with third parties

Consumers now have a place to find real estate agents that have been independently certified to be honest, experienced and professional, according to Verified Professionals LLC. The company rolled out a new service today, VerifiedAgent.com, that it says will create an "objective baseline of professionalism" for real estate agents. In order to be designated as a "Verified Professional Agent," a real estate professional must work full time in real estate, have a clean record of ethical behavior, have closed at least 24 cumulative sales in the past three years, have at least 10 past clients who would fully recommend the agent to friends and family, and have at least three competing agents from other brands who have completed a transaction with the agent and attest to that agent's professionalism. "Studies and polls consistently show that the real estate industry has a 'trust and reputation' problem. As a result, we think there is significant pent-up demand for ...

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