According to a National Association of Realtors annual survey released at the 2011 Realtors Conference & Expo in Anaheim, Calif., trustworthiness and reputation are top factors that homebuyers and sellers consider when choosing a real estate agent to work with. The same has been true for years. For Michael McClure and Greg Grospitch, the founders of a new startup, Verified Professionals LLC, what's been missing is an objective and credible source that consumers can use to verify that a real estate agent is honest, trustworthy and reputable. Their solution, which they unveiled last Friday with the launch of VerifiedAgent.com, is an independent verification system that evaluates real estate agents on a series of criteria that the Verified team calls "critical client service characteristics." After being vetted on those criteria, an agent who qualifies is named a Verified Professional Agent (VPA). McClure, who worked as a certified public accountant at Price ...
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