Amy Chorew and Ginger Wilcox led a great session at this year's National Association of Realtors Conference & Expo on how to capitalize on the latest apps and strategies for your mobile real estate presence. If you have a case of "shiny app syndrome," here are some great tools and strategies to add to your app toolbox for 2012. As more people acquire smartphones, it's time for Realtors to give serious thought to how their listings, blogs and websites display not only online, but specifically on mobile devices. If you want to convert more leads from the next generation of mobile buyers and sellers, here are some of the basic guidelines to follow as well as some great apps to help you get there. 1. Rules of the road The first generation of Web marketing (Web 1.0) relied primarily on long paragraphs. The next generation of websites used Flash and other fancy "bling" to make sites more attractive. Unfortunately, these features often slowed load time t...
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