BrokerageIndustry News

Brookfield CEO: ‘business as usual’ for Prudential offices after acquisition

Agent, broker reaction mostly positive in sale of Prudential Real Estate and Relocation
Published on Dec 7, 2011

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by CareyBot

Reaction to Canada-based company Brookfield Residential Property Services' $110 million purchase of Prudential Real Estate and Relocation Services has been largely positive among agents and brokers contacted by Inman News, though worries about whether Prudential affiliates will be allowed to retain the Prudential brand linger.

Despite a press release stating that Prudential Real Estate brokerage affiliates will be able to continue to use the Prudential brand based on the terms of their franchise agreements, some agents and brokers contacted by Inman News said they wonder whether they will be able to keep the branding.

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