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18 hot real estate marketing tips from Realtors conference

Part 1: Your goal is to go for the 'Gosh!'
Published on Dec 12, 2011

Editor's note: This is the first of a three-part series. Do you need to kick up your marketing efforts in 2012? If so, the 40 marketing tips that Peter Knight delivered at this year's annual National Association of Realtors conference may be exactly what you need to kick off a stellar year in 2012. What does it take to create an outstanding marketing program for your business? Peter Knight of the Property Academy answered that question with 40 different suggestions drawn from some of the world's most successful marketers. 1. Go for the "Gosh, that's amazing!" reaction How often have you heard the claim, "You should hire me because I'm No. 1"? Have you ever made the claim that "I'm the top agent in this area," or "I'm an expert in real estate"? When Realtors constantly make the same claims and offer essentially the same services, there's no market differentiation. Knight argues that expertise, professionalism and excellent customer ...

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