BrokerageIndustry News

California brokerage latest to become ‘ERA Powered’

Legacy Real Estate & Associates adds about 200 agents to ERA network
Published on Dec 15, 2011

CORRECTION: This article has been updated with a correction. While brokerages that join as an "ERA Powered" firm can maintain local branding, they also carry the ERA logo in yard signs and other marketing materials. Fremont, Calif. -based brokerage Legacy Real Estate & Associates has become the latest brokerage to affiliate with ERA Real Estate under its "ERA Powered" mark, which permits brokerages to become ERA franchises, but keep their local branding.In February, three brokerages under New Orleans-based Latter & Blum Cos. were the first to implement ERA Real Estate's new "ERA Powered" business model, which allows brokerages to adopt the Realogy Corp. franchise's lead management platform, training and referral network without fully rebranding as ERA franchises.This means that although brokerages retain their local branding, as members of the ERA franchisee system they take on the ERA logo in their yard signs and other materials, the company said....

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