CORRECTION: This article has been updated with a correction. While brokerages that join as an "ERA Powered" firm can maintain local branding, they also carry the ERA logo in yard signs and other marketing materials. Fremont, Calif. -based brokerage Legacy Real Estate & Associates has become the latest brokerage to affiliate with ERA Real Estate under its "ERA Powered" mark, which permits brokerages to become ERA franchises, but keep their local branding.In February, three brokerages under New Orleans-based Latter & Blum Cos. were the first to implement ERA Real Estate's new "ERA Powered" business model, which allows brokerages to adopt the Realogy Corp. franchise's lead management platform, training and referral network without fully rebranding as ERA ...
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