Editor's note: This is the second of a three-part series. Peter Knight of the United Kingdom's Property Academy had great insights on how real estate professionals from around the world market their businesses. If you need some fresh marketing ideas to spice up your marketing campaign, implementing Knight's suggestions is a great way to start. Part 1 of this series outlined where Realtors are missing the mark in much of their advertising. Rather than promoting themselves, Knight argues that they need to shift their focus to the most important truth when it comes to selling houses: You're not selling a house, you're selling a home that becomes the frame in which people create their lives. 8. Get back to real life (see Nos. 1-7 here) Most Realtors in the U.S. go for sterile staging. In other words, we remove all the signs that a real family lives in the house. Agents encourage sellers to remove personal items including pictures, unusual art, or just about anything that wo...
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