BrokerageIndustry News

Execs share real estate game plan for 2012

Expect a lean, mobile, global and social new year
Published on Dec 21, 2011

With a supply-heavy housing market, a glut of distressed properties and the continued rapid evolution of social-mobile technology, 2012 poses some distinct challenges for those in the real estate world. A few brokers give their take on the new year and how they're adapting to it. For 2012, "getting listings is not the issue, it's finding buyers," said Re/Max CEO Margaret Kelly. And the buyers who are around, she said, are changing what they're doing with the properties they purchase.Sixty to 65 percent of homebuyers are turning homes they buy into rentals, she said. "Instead of buying and flipping, they're fixing and renting." That influences agent training, she added. Also, Kelly is watchful of trends in overseas investors purchasing U.S. real estate. She's guiding her management team at Re/Max, which launched a new global real estate website in November, on how to deal with international investors in the housing market.It's important, she said, not to focus on ki...

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