Industry NewsTechnology

Real estate brokerage finds cloud-computing sweet spot

Close call with misplaced settlement form inspires tech shift

In 2011, Michael Slacktish, president of Century 21 Signature Properties in Dallas, Pa., was vacationing in Aruba, sitting back enjoying the sun and sand, when perversely he decided to check his email. As could be expected, there was a problem, and it involved a recent transaction: A banker needed to quickly get his hands on the extension of a particular sales contract. Slacktish didn't even blink. He leaned back, punched a few buttons on his smartphone, and presto, the banker got the needed documents. Slacktish didn't have to call back to the office, track down his secretary or one his brokers, and direct that individual to the filing cabinet, back room or basement to locate the necessary file, then have them thumb through it all to find the particular document. The reason for Slacktish's rapid response and Aruba-induced serenity was because earlier in the year he had decided to store his company's documents in "the clouds" -- via a remote server accessible anyw...

Comments